Beauty in Light

Lucci is a women’s luxury brand that believes in craftsmanship and luxurious design. We worked closely with its marketing team to echo these values in an immersive online brand experience.

( Challenge )

After its rebranding, the Lucci team tasked Invaders with revamping its online presence and content production.

One of the major challenges was presenting the brand through a B2B narrative while radiating a daring yet elegant style that appeals to retail customers.

( Approach )

We have solved this problem by striking a balance between a classic layout, experience-enhancing features, and branded micro-interactions that lift the brand experience and communicate the level of care and craftsmanship that Lucci puts into every single product.

( Results )

Together with the Lucci team, we have selected a public art location that aligned perfectly with their brand values. The brand movie was shot by the team Invaders.

( Credits )

Steve Moranis

• Motion Designer

( Client Feedback )

"Working with this team was a real pleasure. They immediately understood our goals and achieved results that exceeded all expectations."

A person with curly hair stands confidently wearing a white fleece jacket in front of a corrugated metal door with a large red arrow painted behind them.

Anna Moore

• Head of Marketing

Lucci

Ready to transform your brand?

( Let's do this )

Whether you’re building a brand, launching a website, or growing a product, we’re here to help. Share your goals — we’ll handle the strategy.

Transform my brand

Ready to transform your brand?

( Let's do this )

Whether you’re building a brand, launching a website, or growing a product, we’re here to help. Share your goals — we’ll handle the strategy.

Transform my brand

Ready to transform your brand?

( Let's do this )

Whether you’re building a brand, launching a website, or growing a product, we’re here to help. Share your goals — we’ll handle the strategy.

Transform my brand

Ready to transform your brand?

( Let's do this )

Whether you’re building a brand, launching a website, or growing a product, we’re here to help. Share your goals — we’ll handle the strategy.

Transform my brand